New Democrat Majority's Mission
As an external actor, NDM’s strategic responsibility is to engage in contests where our involvement can be determinative to the outcome. To this end, we may move to fill gaps left by candidates endorsed by the NewDem Action Fund in the following ways:
Message - in instances that campaigns must make resource-constrained decisions to sacrifice a critical message track, NDM may engage to cover an additional messaging lane in the same markets and mediums as other actors.
Market - in instances that campaigns must make resource-constrained decisions to leave markets weakly treated or untreated entirely, NDM may engage to cover communication over the same interval as other actors in untreated systems.
Medium - in instances where campaigns select a dominant medium with limited resources and leave critical channels untreated, NDM may engage to cover a full medium such as search and social digital, connected TV and dynamic video, direct mail, or broadcast and cable TV.
Our Team
Mike Goodman, Senior Advisor, has over 20 years of experience in politics and policy, including serving as staff in the US House of Representatives for nearly 15 years. Most recently, he was Chief of Staff to Congressman Ron Kind (D-WI), when Kind was Chairman of the New Democrat Coalition. Mike also worked for Representatives Bruce Braley (D-IA) and John Barrow (D-GA). All three of Mike’s Congressional Districts were frontline seats, meaning competitive campaigns every two years. Prior to his service on Capitol Hill, Mike worked for the Democratic Party of Georgia and Governor Roy Barnes as an opposition researcher. Currently, Mike works in government affairs, advising clients on a wide array of issues, and is a strong supporter of New Dems and House Democrats broadly.
Kyle Layman, NDM Executive Director, brings over 15 years experience in political management and governance. In 2012 he managed Dr. Raul Ruiz’ campaign for Congress in the Coachella Valley, defeating 7-term incumbent Mary Bono Mack, and served as his Chief of Staff for the 113th Congress. In 2018, he led the Western States team for the DCCC, turning Orange County blue for the first time in a generation, and sweeping all 7 competitive races in California. In 2020, he led the state of California for Presidential candidate Mike Bloomberg. In 2022, he served as a Senior Advisor to the DCCC and led the Blue Wall incumbent protection team. Currently, Kyle advises Democratic organizations on the creation and adoption of new tools and technology, and serves as a consultant to multiple Members of Congress and candidates in California. Additionally, he leads the pro-Adam Schiff SuperPAC to elect Congressman Schiff to the US Senate in the race to replace Senator Feinstein.
